Our partnership with BrandMentors centered on enhancing their social media presence and engagement. As a leading marketing consultancy, BrandMentors sought to revamp their social media design to better reflect their expertise, reach a wider audience, and increase client interaction.
Created a visually cohesive and captivating social media aesthetic, resulting in a 45% increase in brand recognition. Developed interactive content strategies, doubling user engagement rates and driving valuable conversations. Maintained design consistency across multiple social media platforms, improving overall brand perception. The revamped social media design contributed to a 20% increase in leads generated through social channels.
Adapting design elements for different social media platforms while maintaining consistency posed a challenge. Continuously generating engaging and relevant content to keep the audience interested. Keeping up with the evolving BrandMentors brand while staying true to their core identity.
Technologies/Tools Used
Our team utilized the following tools and technologies for the BrandMentors project:
Design Software: Adobe Creative Suite (Photoshop, Illustrator)
Scheduling and Analytics: Hootsuite, Buffer, Google Analytics
Project Management: Asana, Slack
Communication: Zoom, Meet, Email
Results and Impact
45% Increase in Brand Recognition: The cohesive visual identity contributed to a substantial improvement in brand recognition.
100% Increase in User Engagement: Interactive content strategies doubled user engagement rates across all platforms.
Consistent Branding: Maintaining design consistency improved brand perception and customer trust.
20% Growth in Leads: The updated social media design played a crucial role in generating leads through social channels.
19 March, 2023
Social Design