Our teamwork with Social Butterflies, a vibrant events and entertainment company, was focused on reimagining its social media presence. Social Butterflies sought to captivate their target audience with visually appealing content, foster community engagement, and increase attendance at their events.
Key Achievements
Leveraged persuasive event promotions, resulting in a 25% rise in event attendance. Crafted an eye-catching and dynamic visual identity, leading to a 35% increase in brand visibility. Implemented innovative engagement strategies that fostered discussions and doubled user-generated content. The revamped social media design contributed to a 15% increase in ticket sales through social platforms.
Challenges Faced
Managing real-time engagement during live events, including contests and giveaways. Designing a wide array of event themes while maintaining a consistent brand image was a creative challenge. Ensuring a constant stream of engaging content to keep the audience entertained and informed.
Technologies/Tools Used
Design Software: Adobe Creative Cloud (Photoshop, Illustrator)
Scheduling and Analytics: Sprout Social, Google Analytics
Project Management: Monday.com, Slack
Communication: Zoom, Email
Problem: Social Butterflies’ social media presence lacked visual vibrancy and failed to engage its diverse audience effectively.
Solution: Designed visually appealing event promotions that converted social media followers into event attendees. Created a visually stimulating, dynamic identity that aligned with the brand’s lively image. Implemented engagement strategies such as interactive polls, user-generated content contests, and live event engagement.Tailored designs for each platform while maintaining brand consistency.
27 October, 2018
Development